Ken, a vendor at one of our markets likes to wear ‘message’ t-shirts.
One that he’s particularly fond of asks, “How can I NOT help you today?”
I’ve been looking for some gravity chairs lately. I picked
up two red canvas ones a couple of years ago, but they now have some weird
yellow scale all over them. Last week I went into the local Canadian Tire and
asked two sales guys in official red shirts clutching clip boards where the
gravity chair display was so I could see the various models out of the box –
how were they constructed, what exactly does a ‘brown’ or ‘black’ one look
like? I was told that the store didn’t
have enough room to display.
Today I drove down to a much larger Canadian Tire in Barrie.
I think it’s one of the largest in Canada. I asked where the gravity chairs
were set up. “Oh, we don’t have any,” the salesgirl said offhandedly. “Every
time we set one up, someone buys it.”
WHAT?
Based on that marketing theory, I should just keep our honey
in the truck when I roll into the market and not bring it out so people can see
it. Because, before I know it, someone might actually buy it. I’ll just keep it
in the back – cap shut, and make people guess what it looks like.
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